Enterprise Data Solutions
Customer 360° Profiles
Striving for a Better Customer Experience
Major part of today's consumer lives are practically on the Internet. And when a customer is considering purchase of a product or a service, most of the purchase buying cycle is actually done on the internet. The challenge is that cycle is usually done using various devices and systems. And the final purchase might actually take place offline.
In order to offer better experiences, businesses want to communicate with their prospect customers at every possible touch point throughout the purchase lifecycle. Due to the fragmented systems and tools that consumers use, organizations need a platform to integrate everything about a specific profile into a single, unified object. Customer 360 profiles.
Creating Effective 360 Profiles
In order to reach a one-to-one level of communication and personalization, businesses need to learn about their customers' preferences, purchase history, consents, and many other elements. With customers data scattered across many systems, this becomes very challenging. An effective customer master data management is a must.
Single View
A unified profile gathering everything about customers: interactions, devices, preferences, etc.
Anonymous Tracking
Utilizing AI & ML to turn behavioral data into anonymously trackable accurate profiles.
Dashboards
Reporting capabilities with visualization tools to turn findings into informative dashboards.
Data Quality
Creating accurate data by applying cleansing, standardization, and data quality monitoring.
